Profile

Dr. Rexy Ros Bobby is an accomplished academician, researcher, and marketing professional with a robust blend of teaching, research, and industry experience. Holding a Ph.D. in Management from the prestigious School of Management Studies, Cochin University of Science and Technology (CUSAT), her scholarly focus lies in the intersection of social media, consumer behavior, and emerging marketing practices.

With over a decade of teaching experience, Dr. Rexy currently serves as an Assistant Professor at Sacred Heart College, Kochi, where she also contributes as Department Secretary and student research projects. Her previous academic roles include faculty positions at the Indian School of Commerce, Rajagiri Viswajyothi College, and Naipunnya School of Management, demonstrating a consistent commitment to student Research, mentorship and curriculum innovation.

Dr. Rexy’s research expertise is reflected in her publications in reputed, Scopus & Web Science indexed journals like International Journal of E-Adoption, Journal of Professional Business Review and IUP Journal of Marketing Management. She has presented papers at top-tier conferences, including IIM-Indore (NASMEI – North American Society for Marketing Education in India) and events hosted by TCS (Tata Consultancy Services) and DDUKK (Deen Dayal Upadhyay Kaushal Kendra) and has been a keen participant in numerous Faculty Development Programs focused on analytics, structural equation modeling, and digital technologies.

She possesses strong technical proficiency in research tools like SPSS, AMOS, and Smart PLS, and has mentored numerous undergraduate and postgraduate research projects. Her leadership roles include serving as Head of Department, Academic Coordinator, and Club Advisor, further showcasing her dedication to institutional development and student engagement.

In the corporate arena, Dr. Rexy worked as an Analyst Trainee with FCI Technology Services Ltd., where she was lauded for his analytical acumen and customer relationship management.

She is a lifetime member of ISTD and INDAM, reinforcing her continued engagement with professional development and industry-academia collaboration. As a dynamic educator and strategic thinker, Dr. Rexy Ros Bobby blends academic rigor with real-world application to drive impact across education and marketing domains.